"News You Can Lose"

James Surowiecki's New Yorker article on the current financial struggles of American press is quick to acknowledge the circumstances that have contributed to sinking industry.  Surowieki argues that it is not the internet that has made printed news obsolete, but rather, the mindset of the consumer, now used to fast, free information.  The trouble here is that newspapers rely heavily on advertising and sales revenue to keep them afloat, but online news sources have caused printed readership to decline drastically in the last couple of decades.  I appreciated Surowieki's application of Theodore Levitt's theory about "Marketing Myopia" to the sphere of journalism.  If newspaper companies thought of themselves as in the information industry, rather than the print industry, they might be better prepared to adjust to new technology.  However, I think Surowieki is right to conclude with some possibilities for shifting news revenue sources, although none seem as immediately lucrative as the former practices.